Check with seller Quận 1- Tp Hồ Chí Minh Market Research Cum Media Manager (Personal Care/FMCG) Quận 1

Tuyển dụng, việc làm tại Quận 1- Tp Hồ Chí Minh tìm việc làm nhanh chóng

Mô tả công việc Market Research (70%) Develop methodologies and execute consumer insights projects with a strong understanding of an array of techniques across proposition development – from insights and product ideation methods to pricing, communications and in-market evaluation. Activities include, but are not limited to, ideation sessions, concept testing, product optimization studies, product positioning studies, communications exploratory, copy testing, price elasticity, pack tests, consumer segmentation, brand health & equity, brand stretch studies and various qualitative techniques, including ethnography. Manage research projects, including learning plans that align business questions to research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings. Conduct thorough and careful analysis of data, gather critical information, and effectively prioritize tasks and projects to deliver quality solutions. Monthly tracking market share & consumer behavior to highlight key hotspot to improve brand performance Communicate insights from research through reports and presentations to ensure clear understanding of information. Ensure the integrity and correct interpretation of all CMI information. Mine internal/external and primary/secondary sources of data and trends to create insights and to work collaboratively with the broader CMI, Marketing and other cross functional teams to turn those insights into business building plans. Proactively engage with business partners to drive insight into actions. Media (30%) Maintain accurate spending forecasts and update as needed; manage all activity for media budget tracking. Ensure strong negotiation resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities. Make decisions regarding spending levels and placement tactics. Pursue significant business opportunities and added-value programs via media partnerships. Infuse the media program with innovation and strategic vision. Manage media budgets and execution of authorized plans, purchase orders and media payments. Communicate with agencies and outside vendors for billing issues and dispute resolution. Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction. Develop and coordinate breakthrough, integrated programs across advertising disciplines and deliver excellent executions through our advertising and media agencies. Supervise TV, Print and other media planning, buying and scheduling. Manage the media planning and media buying processes, including identifying or maximizing strong marketing opportunities with other managers in the Marketing function. Analyze results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit. Work with Market Research, agencies and brand teams to optimize return on investment for media planning and advertising management. Develop best practices for media planning and buying processes, competitive media analysis, media cost and performance benchmarks, and media effectiveness. Set and monitor media cost and performance benchmarks with agencies. Quyền lợi được hưởng Insurance 24 Company trip Annual increasing salary Professional and friendly working environment. Other policies base on group's information Yêu cầu kỹ năng At least 3 – 5 successful years in research works. Prefer candidates who come from professional research agencies in tracking and quantitative. An experienced leader/ strategic thinker with demonstrated success in uncovering unique consumer/marketplace insights and turning them into winning ideas in market Influencing skills & Team work ability, multi tasks Expertise in various research methodologies Strong ability to articulate and demonstrated good business minded judgment Experience in E-Comm and digital/social research analytics and measurement Passion for consumer insight, creative and insightful Ability to tell a compelling story from data Fluency in English is required, excellent at Microsoft Excel and Power Point

Lviec tìm việc làm tuyển dụng uy tín Quận 1- Tp Hồ Chí Minh tìm việc nhanh nhất tuyển dụng, việc làm việc làm gần đây Quận 1- Tp Hồ Chí Minh

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